Brand intelligence

We can help you build a rich understanding of your brand, its performance, and most importantly, what you can do to enhance its value. Working with our colleagues in Edelman Data & Intelligence, we deploy a suite of proprietary research tools and methodologies to deliver insight that drives action: from brand definition through to marketing investment.

• Landscape & competitive mapping
• Audience segmentation & workforce analysis
• Brand diagnosis & measurement
• Communications & reputation audit
• Trust management
• Message testing & content engine

Brand strategy

Brand change can be daunting: it’s hard to know exactly where you should be headed, or what the road will look like along the way. But we’ve taken many similar journeys before. We’ll make your journey our journey. We have the breadth of experience and capability to help you set the right course, support you through change, and deliver impact in the market.

• Purpose
• Brand platform
• Portfolio management
• Brand architecture
• Brand governance
• Brand & sustainability