Positioning and launching a new carbon platform
Trimble - a Fortune 500 technology company - grew rapidly to serve geospatial solutions to a broad range of industrial majors. It approached Edelman Delta to help it understand how it could support its clients on their sustainability journey.
Trimble – a Fortune 500 technology and geospatial leader – wanted to better position itself as a sustainable brand.
It held the potential to be a critical enabler of sustainable outcomes within agriculture supply chains. However, it struggled to tell an impactful story which drew together and built upon existing offerings.
The company needed to engage with investors and civic society stakeholders with a meaningful climate product, while also catalysing sales in a rapidly growing segment.
We approached the challenge in two ways.
First, we developed a new carbon offering, which we branded the Connected Carbon Exchange, and positioned it around Trimble’s unique place as a solutions provider to both upstream and downstream businesses within supply chains.
Second, we considered the role of sustainability in supporting broader objectives. We engaged with the Trimble C-suite to uncover the potential for sustainability as a corporate driver. We developed Trimble’s sustainability brand – embedded in its corporate purpose – and developed business unit propositions to drive sales.
The Connected Climate Exchange is launching as a critical tool for stakeholders to understand and mitigate their climate impact. An earned media, thought leadership and B2B marketing approach will raise awareness and catalyse sales.
Energy majors and food & beverage manufacturers have begun to work with Trimble to reduce carbon emissions within their supply chains and raise climate ambition.
The impact is being seen already. Trimble is becoming more recognized as a technology leader in the sustainable development of our planet and for improving quality of life.